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SMB Math

Are you spending more to win a customer than they're worth?

CAC without LTV next to it is half a number. See both side by side, plus the ratio and payback period that tell you if your growth spend is actually working.

Illustrative estimate · Not financial advice

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Pricing & unit economics

Margin vs. Markup: Why a 50% Markup Isn't a 50% Margin

Markup is profit divided by cost. Margin is profit divided by price. Mixing them up is one of the most common — and most expensive — pricing mistakes a small business makes.

Pricing & unit economics

How to Set Your Hourly Rate (Without Guessing)

Picking a rate off the top of your head almost always undercharges. Here's how to work backward from an income goal — accounting for the hours you can't bill, business expenses, and taxes — to a real number.